The portfolio strategy for 1520 First Avenue is designed to captivate and inform, leveraging a multi-faceted approach to maintain consistent engagement with the target audience throughout the construction phase. Through a blend of digital outreach and curated content, I aim to keep the project at the forefront of stakeholders' minds, ultimately driving interest and securing tenants seamlessly upon completion.

Explore a comprehensive portfolio strategy featuring an impactful Email Blast Campaign, personalized Tenant Outreach, innovative Property Microsite, strategic Email Marketing, and captivating Brochures, Flyers, and OM.

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  • Email Blast Campaign

    Utilizing a strategic series of email blasts spaced over the construction timeline, I will steadily build anticipation and deliver essential updates about the property. These emails serve as a direct line to the audience, offering incremental information and ensuring continuous engagement as the project evolves.

    Tenant Outreach

    Maintaining ongoing direct outreach to a carefully curated list of medical users and potential tenants, I ensure that key stakeholders are not only aware of the project but also informed about how it aligns with their needs, fostering early interest and commitment.

    Property Microsite

    Central to the strategy is a dynamic and interactive microsite dedicated to 1520 First Avenue. This digital hub serves as the definitive source for all project-related information, offering a comprehensive view of the property's features, amenities, and leasing opportunities. Every communication channel directs traffic to this platform, maximizing exposure and facilitating deeper engagement.

    Email Marketing

    Recurring email campaigns deliver concise highlights and updates about the property directly to the audience's inboxes. These informative blasts are strategically timed to keep 1520 First Avenue top-of-mind among tenants and brokers alike. Each email encourages recipients to visit the property microsite, ensuring they have access to detailed information and fostering a sense of anticipation and investment.

    Brochure/Flyer/OM

    A cornerstone of the communication toolkit, the comprehensive brochure/flyer/OM consolidates all essential details about the property into a single, easily shareable document. This resource serves as a versatile tool for both digital and physical distribution, ensuring that stakeholders have immediate access to key information about 1520 First Avenue's offerings and advantages.

    Conclusion

    By employing a cohesive and targeted approach across multiple platforms, I aim not only to inform but also to inspire confidence and excitement around 1520 First Avenue. The portfolio strategy is designed not just to market a space but to cultivate a community of interest and engagement, setting the stage for successful leasing and occupancy.

  • Extell Development

  • Lead Designers:

    Asia Gordon

    Justin Choy

Tablet on keyboard stand displaying building rendering with text '1520 First Avenue'.
Smartphone displaying 1520 First Avenue website, gray background, angled view.
Promotional materials for a medical office building, featuring a tri-fold brochure and a flyer. The materials display images of a modern, tall office building, labeled '1520 First Avenue.' Descriptions highlight features like efficient floor plates, high ceilings, and tenant amenities. The text mentions the building is the first privately-built medical office in the Upper East Side, opening in 2025. Contact details for leasing and more information are provided.
Smartphone displaying a LinkedIn post about a new medical office building at 1520 1st Avenue, planned for completion in 2025, with a photo of the building exterior in an urban setting.
Open brochure displaying a table of contents and section titled 'Executive Summary'. The cover reads '1520 First Avenue at East 79th' with logos for Mount Sinai, Extell, and Newmark. Image shows a building facade.
Invitation to a topping out event at 1520 First Avenue, featuring a building image and event details, including date and time, on a textured background with an envelope.
Three documents related to a construction project at 1520 First Avenue. The first document is a letter from Newmark with details about lease transactions and building features. The second document is a project update featuring a 3D model of a building and a timeline of project milestones. The third document displays construction photos of a building in progress. All documents are related to Extell by Newmark.